Most health tech founders didn't start their company to manage operations. They started it to change healthcare. But as the company grows, operations become the thing that determines whether the vision survives contact with reality.

W Consulting is a boutique fractional consulting practice founded in 2021 and purpose-built for health tech startups. We partner with founders at the pre-seed to early Series B stage, the critical window when operational decisions define a company's trajectory for years to come.

Our team has worked with leading healthcare organizations including Anthem and Cleveland Clinic, as well as innovative health tech startups across the payer, provider, and transportation space. That means we understand your stakeholders, your compliance environment, and the unique pressures you're navigating before we ever walk in the door.

Our approach is hands-on and relationship-first. We don't hand over a playbook and walk away. We embed with your team, identify the gaps, and build alongside you, bringing the operational depth of seasoned executives without the overhead of full-time hires.

At the heart of everything we do is a simple belief: the best solutions come from the people closest to the problem. Our job is to build the systems and structures that let those people do their best work.